Susan Pietrobono Sanguily
Areas of expertise
Creative leadership • Corporate wide strategic insight • Sharp creative vision • Concept development and prototyping strategies • Brand management expertise • Streamline operations • Confident, enthusiastic, persuasive • Energize teams, delight end users
Key skills
- Adept at generating breakthrough creative solutions to strategic business challenges.
- Design Strategy transformation and implementation for all mediums.
- Collaboration with sales and marketing in the development of effective brand planning,
- Messaging and marketing campaigns, that maximize market impact and drive sales.
- Cross-divisional leadership with global market knowledge.
- Excel at fostering collaborative and synergistic working relationships with internal and external clients.
- Building, leading and mentoring creative teams and product development to maximize individual and group performance.
- Streamline operations and driving large cross-functional projects.
Oxford University Press
Creative Director - ADP Director
New York, NY • 2008-2014
Established and implemented the creative vision for all Print and Digital educational products for ELT Global Brands. Transformed visual content department into a powerful creative team that consistently delivered engaging and award winning solutions.
- Responsible for the creative vision and implementation of global launches of educational products, marketing plans and global digital learning.
- Contributed to the double digit growth of market share and revenue through strategic planning, testing and creative problem solving.
- Conceived and designed a web based Design Approval platform.
- Global branding responsibility (seat on the board) management, development and governance.
- Led the re-engineering of internal processes, yielding dramatic improvements in workflows, and internal communications across business unit.
- Operations management and fiscal responsibility and budgeting.
Macmillian Mcgraw-Hill
Creative Director-Cross Disciplines
New York, NY • 2006-2008
Responsible for product development and design for all MCGRAW-HILL K-12 programs, aligning all marketing initiatives, packaging and campaign assets.
- Implemented a synergistic look and feel to an otherwise dis-organized branding program for the MMH K-6 programs. Math, Science, Reading and Social Studies.
- Spearheaded the standardization of McGraw-Hills ancillary materials. Cost savings estimated at 1.2 million per program, per year.
- Developed award winning Basal Reading program for Pre-K-6, “Treasures”.
- Operations management and fiscal responsibility and budgeting.
Harper Collins Entertainment
Creative Director
New York, NY • 1998-2000/2002-2005
Designed, directed and managed the Entertainment list for adult and children’s markets. Collaborated with all major movie studios, licensors and franchises. Deep experience in licensing, marketing and celebrity integrations.
- Synergies with News Corp companies, 20th Century Fox, Saban Entertainment and Fox Family Channel to design and develop Movie and Television Tie-ins and Franchises.
- Art Directed and managed photo shoots for celebrity titles including NY Times Best selling authors: Bill Cosby, Lauren Bacall, Tatum O’Neal, Bill O’Reilly, Traci Lords, Yoko Ono, Rodney Dangerfield, Ozzy Osbourne, Mary-Kate and Ashley Olsen.
- Successfully developed targeted brand merchandise for key licenses.
- Designed and managed YA properties and brands for 20th Century Fox TV. (Mary-Kate and Ashley, Nascar Racers, Power Rangers, Captain Kangaroo, Thoroughbred, BBC licenses.
Houghton Mifflin Sunburst Technology
Marketing Creative Director
Pleasantville, NY • 2000-2002
- Spearheaded the redesign of the company brand.
- Re-positioned the marketing program and transitioned company from small direct-mail company to an integrated content provider for Houghton Mifflin.
- Oversaw the creative development for all marketing efforts including 48 catalogs per yr.
- Designed marketing, sales, and promotional materials for new channels of distribution.
- Oversaw allocation of resources, brainstorming sessions with creative and marketing to continually foster a stronger message to the customer.
The Walt Disney Company
Art Director
Burbank CA • 1996-1998
Responsible for driving the creative process and development of novelty consumer publishing programs generating 20 million dollars in revenue per year.
- Led the re-branding of Disney Classics publishing program.
- Collaborated with Disney Animation (Film & TV) and Pixar Computer Animation to create products in support of new programs and feature films in progress (A Bugs Life, Mulan).
- Designed and produced marketing materials including point of purchase, third-party joint ventures (kid cuisine, Mattel, Disney alliances).
Point Blank Marketing
Creative Principal/Owner
Mt. Kisco and Nyack, NY • 1986-1996
A full-service marketing and graphic design company that I created from the ground up. Managed accounts from concept to completion including corporate identity, packaging, POP, collateral materials, and advertising for corporations and small businesses. Clients included; Sysco Foods, Pepsi marketing, Kraft Foods, BMW of Manhattan, Volvo, Mott Apple Juice.
Education: State University of New York at Farmingdale • AAS: Advertising Art & Design.
School of Visual Arts: Graphic Design
Creativity and Innovation Training, Oxford, UK
Awards: NY Book Binders Guild Award for best cover designs 2007, 2008, 2009, 2010, 2011, 2012 and 2013 and 2014
NY Book Guild Award for best program design 2011, 2012, 2013, 2014
Phoenix award: ‘Bill Cosby’s “Friends of a Feather” Best packaging Design.